Here's a little snapshot from the Google Analytics dashboard for one of my clients. Why is this interesting? Because targeted search engines account for about 75% of the total traffic to the site.
- ~ 70% of the Google traffic is from Froogle. The rest is a mix of AdWords and organic searches. I suspect that three quarters or more of the Froogle traffic is from link placement at the top of normal Google searches for the products this store carries.
- ~90% of the Yahoo traffic is from Yahoo! Shopping. The rest is organic.
Despite the problems with their e-commerce platform, I worked with them to plug their catalog into targeted search engines, and their sales grew 1500% over the course of three months.
I'll post more numbers after we roll out their new site, and we'll see how good markup and better technology makes a difference.